Campaign Management

Create, execute, and track marketing campaigns to engage your jewelry customers.

Accessing Campaigns

Navigate to Marketing > Campaigns.

Creating a Campaign

Basic Information

• Name — Campaign name (e.g., "Valentine's Day 2025")
• Description — Campaign goals and details
• Type — Campaign type (email, SMS, etc.)
• Status — Draft, Scheduled, Running, Completed, Cancelled
• Created By — Staff member who created the campaign

Email Template

• Email Template — Select a pre-designed template
• A/B Testing — Enable to test multiple template variants
• A/B Test Config — Configuration for test groups and criteria
• Winning Variant — The better-performing template (after testing)

Targeting

• Target Criteria — JSON-based customer selection criteria:
  • status — Customer status filter (active, VIP, etc.)
  • category_ids — Filter by customer categories
  • marketing_consent — Only customers with consent
  • total_spent_min / total_spent_max — Spending range
  • last_purchase_days — Customers who purchased within X days

Important: The system automatically filters for marketing_consent = true, ensuring GDPR compliance.

Scheduling

• Scheduled At — When to send the campaign
• Scheduling Config — JSON for advanced scheduling (send windows, timezone handling)

Campaign Lifecycle

Draft → Scheduled → Running → Completed
              ↓
          Cancelled

• markAsStarted() — Scheduled → Running (sets started_at)
• markAsCompleted() — Running → Completed (sets completed_at)

Campaign Metrics

Aurelia Hub tracks comprehensive campaign performance:

Calculated Rates

• Open Rate — opened_count / delivered_count × 100
• Click Rate — clicked_count / delivered_count × 100
• Unsubscribe Rate — unsubscribed_count / delivered_count × 100
• Delivery Rate — delivered_count / sent_count × 100

Campaign Results

Each campaign has individual CampaignResult records per customer:

• Tracks per-recipient status (sent, delivered, opened, clicked, unsubscribed)
• revenue_attributed — Revenue linked to this customer from the campaign
• Enables per-customer campaign effectiveness analysis

A/B Testing

For A/B test campaigns:

1. Create multiple email template variants
2. Enable is_ab_test on the campaign
3. Configure test groups in ab_test_config
4. Run the campaign
5. The system identifies the winning_variant_id based on performance

Best Practices

1. Always require marketing consent — Legal requirement in most jurisdictions
2. Segment carefully — Targeted campaigns outperform mass emails
3. Test before sending — Use A/B testing for important campaigns
4. Track results — Review metrics and iterate on what works
5. Timing matters — Schedule campaigns for optimal open times
6. Use Important Dates — Target customers with upcoming birthdays or anniversaries