Sales Reports & Analytics

Aurelia Hub provides multiple views and widgets to analyze your sales performance.

Dashboard Widgets

Daily Sales Widget

• Today's total revenue
• Number of transactions
• Compare against previous days

Recent Transactions Widget

• Latest completed sales
• Customer, amount, payment method, status
• Quick link to sale details

POS Stats Widget

• Sales processed today
• Average transaction value
• Payment method breakdown

Customer Purchase Trends Chart

• Revenue trends over time
• Customer purchase frequency
• Seasonal patterns

Sales Table Analytics

The Sales list provides powerful filtering and sorting:

Key Metrics Available

• Total Revenue — Sum of all completed sale totals
• Average Order Value — Total revenue / number of sales
• Sales by Payment Method — Cash vs. Card breakdown
• Sales by Salesperson — Staff performance comparison
• Sales by Customer — Top customers by spending

Filtering for Reports

Combine filters to create custom report views:

• Date range for period reports (daily, weekly, monthly, yearly)
• Payment method analysis
• Staff performance (filter by user)
• Customer segment analysis (filter by customer category)

Customer Analytics

From the customer perspective:

• Customer Stats Widget — Total customers, new customers, active, VIP counts
• Customer Insights Widget — Category distribution, average spending
• Customer Purchase Trends — Spending over time

Per-Customer Metrics

Each customer profile shows:

• total_spent — Lifetime revenue from this customer
• total_orders — Number of purchases
• last_purchase_at — Recency indicator

Gift Card Analytics

Gift Card Stats Widget

• Active gift cards count and total outstanding balance
• Recently issued cards
• Expiring soon alerts
• Redemption trends

Tips for Data-Driven Decisions

1. Review daily sales — Check the Daily Sales widget each morning
2. Track trends — Use the Purchase Trends chart for week-over-week comparisons
3. Know your VIPs — Monitor top customers' spending patterns
4. Staff performance — Use salesperson filtering to track individual performance
5. Seasonal planning — Analyze historical data for upcoming holiday preparation
6. Payment mix — Understand cash vs. card ratios for cash management