Track and manage the brands and manufacturers whose products you carry in your jewelry store.
Accessing Brands
Navigate to Catalog > Brands in the sidebar.
Creating a Brand
Click "New Brand" and fill in:
- Name — Brand name (e.g., "Cartier", "Tiffany & Co.", "Rolex", "Pandora")
- Slug — URL-friendly identifier (auto-generated)
- Description — Brand description or background
- Website — Brand's official website URL
- Logo — Upload the brand's logo (via Spatie MediaLibrary)
- Is Active — Toggle to show/hide brand in selections
Using Brands
- Every product can be linked to a brand via the
brand_idfield - Brands appear as filter options in the product list
- Brand associations help with:
- Inventory management — Track which brands you carry
- Customer service — Quickly find products by brand
- Reporting — Analyze sales performance by brand
- Warranty tracking — Associate brand warranty policies
Brand in POS
When processing sales through the POS system, the product's brand is displayed alongside other product details, helping sales staff quickly identify and describe items to customers.
Best Practices
- Consistent naming — Use official brand names as they appear on products
- Add logos — Visual identification helps staff quickly spot brands
- Keep it current — Deactivate brands you no longer carry rather than deleting them (preserves historical data)
- Description — Include useful notes about brand positioning, target market, or special care instructions